Approach & Focus
Coaching: The emphasis is for people to find greater fulfilment in their relationships through personal development, effective communication, and relationship skills. More forward-looking and action-oriented focused on where the individuals want to go.
Counselling: Resolving existing conflicts, improving communication and addressing psychological issues. Addressing dysfunction in the relationship, using therapeutic models to promote change and healing.

Methodology
Coaching: Motivational techniques, goal-setting and strategic planning to create healthy relationships moving to the next level. To have an action plan to achieve specific relationship goals, focusing more on practical application rather than therapeutic intervention.
Counselling: Uses therapeutic interventions based on psychological theories and models e.g. CBI or EFT, to resolve client issues and deal with underlying disorders. This is tailored to address the emotional and psychological aspects of relationship problems.

Scope of Practice
Coaching: Does not diagnose or treat mental health disorders, and is not a substitute.  Focused on coaching individuals and couples towards achieving greater fulfilment, resolving conflicts, improving communication, and deepening intimacy to raise the effectiveness of their relationship dynamics.
Counselling: Can diagnose and treat mental health disorders, which may involve delving into deep-seated personal or psychological issues affecting the relationship. They are qualified to work with clients experiencing significant emotional distress or mental health issues.

Educational Background
Coaching: Usually undergo specific coaching certification programs, which are different from those for counsellors. Their focus is more on achieving desired outcomes in a relationship rather than diagnosing or treating mental health issues.
Counselling: Typically has a degree in psychology, counselling, social work, or a related field. They are often licensed professionals who have completed supervised clinical experience and passed state-regulated exams. Their education and training are focused on diagnosing and treating mental and emotional disorders, including those that affect relationships.

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